As part of the Australian Computer Society (ACS) Web Migration and Brand Evolution project, I collaborated with a team to redesign the ACS website and digital presence. My contributions focused on UI design, where I advised on digital design elements such as visual styles, branding, and layout refinements to ensure a cohesive and modern identity. I also supported work on ACS Connect, helping to align the interface with the broader redesign goals. This project demonstrates my ability to contribute to large‑scale brand evolution while balancing usability, aesthetics, and consistency across platforms.

The Logo Folio presents a curated selection of my identity marks, blending commissioned client projects with exploratory concept pieces. Early sketches reveal the iterative thinking behind each design — from quick studies to refined outcomes. One example, a cow drawn from life during a trip to Robertson NSW, illustrates how observation and personal experience inform my creative process. Together, the collection highlights versatility, storytelling, and a commitment to crafting memorable visual identities.

Lab Streetwear is a concept fashion brand that explores identity design through the lens of experimentation. Inspired by the laboratory, the project combines UI, branding, and logo design with geometric elements to create a visual system that feels both precise and exploratory.

The Informer is a concept news app designed to feel both modern and refined — combining clean readability, a simple, intentional colour palette and a logotype that reinforces its identity: The Informer (to inform). With a focus on UI design, where layout is key — structuring headlines, feature pages and standard pages to echo the hierarchy of traditional print while delivering a digital experience that feels fresh and accessible.

Wafflr is a concept app where people are encouraged to happily “waffle on” about waffles — celebrating both the food and the experience of having them delivered straight to your door. The project explores branding, logo design, illustration and UI flows that mirror real ordering journeys. he design demonstrates how playful storytelling blends with functional interfaces to create a brand that feels both fun and practical.