The Logo Folio presents a curated selection of my identity marks, blending commissioned client projects with exploratory concept pieces. Early sketches reveal the iterative thinking behind each design — from quick studies to refined outcomes. One example, a cow drawn from life during a trip to Robertson NSW, illustrates how observation and personal experience inform my creative process. Together, the collection highlights versatility, storytelling, and a commitment to crafting memorable visual identities.
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I returned to the Lab to develop wireframes for a mobile app, progressing into hi‑fidelity designs in Figma and an interactive prototype to demonstrate functionality. The interface uses transitions that feel deliberately mechanical, moving from one screen to the next to reinforce the laboratory theme & connect the UI experience to the overall brand narrative.
