project showcase

Wafflr

Wafflr is a concept app where people are encouraged to happily “waffle on” about waffles — celebrating both the food and the experience of having them delivered straight to your door. The project explores branding, logo design, illustration and UI flows that mirror real ordering journeys. he design demonstrates how playful storytelling blends with functional interfaces to create a brand that feels both fun and practical.

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A screenshot of web page

UI DESIGN

I returned to the Lab to develop wireframes for a mobile app, progressing into hi‑fidelity designs in Figma and an interactive prototype to demonstrate functionality. The interface uses transitions that feel deliberately mechanical, moving from one screen to the next to reinforce the laboratory theme & connect the UI experience to the overall brand narrative.

UI PROTOTYPES